Whether embedding a “health-first” mentality into an employer brand proposition or developing a multi-channel communication system to better deliver health messages to all employees, it is becoming increasingly clear: health is declining, individual attitudes are shifting, and the role of the employer in helping health decision-making is becoming more and more important.
Across all generations there is an opportunity for employers to improve their approach to health care-related technology. Millennials, Gen Xers, and Boomers all cite that an information-based website, including cost and quality information, is the most important thing an employer can do to assist in getting employees to access to the best health care services and programs.
Many workplaces today are generationally more diverse than in the past. Therefore, it is often difficult to determine the best form of communication, what health issues are important, and understand how each generation values the world of work and wellness.
Millennials (Generation Y), 1981 - 2000
- Leading positive health-thinking and behaviors
- Think holistically about health, prioritize stress management and sleep
- Want an innovative wellness program that caters to their needs and aligns with their preferences
- Collaboration with peers via discussion boards, team based competitions, peer to peer challenges, and motivational coaching.
- 73% of this generation says a company’s health and wellness programs makes one employer more attractive over another.
Generation X, 1965 - 1980
- More interested in the program’s voluntary benefits than the health benefits; want incentives for participating
- Like to be provided with online educational resources such as blogs or health libraries
- Work/life balance is a continual complaint
Baby Boomers, 1946-1964
- Larger emphasis on financial wellness than bodily wellness.
- Look for onsite support and need opportunities to ask questions
- Like to research and consume content
- Stuck in their ways
- Workaholics
Learn more about the differences between each generation by downloading my Generational Wellness in the Workplace white paper. Understanding each lifestyle better can help employers leverage employees’ differences as strengths and provide a variation of resources that provide value in different ways.
Questions? Don't hesitate to contact me.

Did you know that replying to a text message while driving 55mph is like driving blindfolded the length of a football field? Answering a text message takes your eyes off the road for an average of 4.6 seconds - which would be approximately 100 yards.
With the US Open being hosted in our backyard this week and a whirlwind of summer events on the horizon, there are hundreds of ticket sale transactions taking place each day. While technology has made it easier to purchase tickets with the click of a mouse, it has also come with a price. Unfortunately, with increased sales come increased scams. Here are a few tips to help you avoid falling into the trap:
Dave and Nicole are a couple in their early 50’s, with two grown children and one still at home. They have four autos, two homes in Oconomowoc, WI along with a boat, a jet ski, a converted school bus used for tailgating and a moped. Dave is a business owner and Nicole also works for the business. They recently purchased a rental property in Madison, WI, and will act as property managers each fall when they spend their weekends cheering on the Wisconsin Badger football team. 
Over the last week the WannaCry ransomware was released and spread to over 200,000 computers in over 100 countries throughout the world. Following WannaCry, a new attack called Adylkuzz has crippled computers over 150,000 computers. Both attacks exploit a vulnerability in the Microsoft operating systems that are no longer being supported, even though Microsoft did release a patch in March to protect against an attack. Also this week, a hacking group called Shadow Brokers posted an internet message saying it would release a new trove of cyber-attack tools next month.
R&R Insurance is proud to congratulate the Arrowhead High School Robotics Team,
On May 4, 2017, members of the U.S. House of Representatives voted along party lines to pass an amended version of the American Health Care Act - proposed legislation to repeal and replace the ACA. The AHCA will now move on to be considered by the Senate.
Do you have employees who travel during their workday? Do you fully understand their exposures? Is it clear when they are driving within the course and scope of employment?
