- Pay off debts – outstanding student loans and credit card balances
- Starting to form families with dependent responsibilities – but least likely to have coverage
- Speedy enrollment process
- 51% interested in purchasing life insurance at work if employer-paid is not available
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- Peak need for family protection and mortgage coverage, etc. – 11 million households with children under 18 have no life insurance coverage
- 51% very concerned about financial security in the event of premature death
- 42% who own life insurance have inadequate coverage or do not know if they have enough
- 42% interested in purchasing life insurance at work if employer-paid is not available
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- Even empty nesters may need life insurance as many still have a dependent partner, and may also help support grandchildren
- 44% who own life insurance have inadequate coverage or do not know if they have enough
- 55% are very concerned about the financial security of their family in the event of disability, but 61% of them have inadequate coverage or do not know if it is adequate
- 30% interested in purchasing life insurance at work if employer-paid is not available
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- Low cost premiums – 49% say they can’t afford
- Easy-to-understand product descriptions
- No required medical exam for time-saving
- convenient payroll deductions
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- Straightforward information/ tools to calculate coverage needs and reduce product complexity
- Affordable premiums and dependent coverage
- Convenient enrollment process
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- Appropriate fit with existing suite of financial protection products
- Reasonable premiums for age
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