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"52 in 52" - Interviews with Wisconsin Business Professionals

3 Tips to Boost Sales and Marketing Profits

Posted by Tom Boudreau

Inbound Marketing 101 Ebook and Case Studies

Last June, Stream Creative taught us the fundamentals of inbound marketing. This process has helped R&R Insurance generate over $1,000,000 in sales since last June.

Jeff was also kind enough to share an Inbound Marketing 101 eBook, along with case studies of clients who use Stream Creative's inbound marketing services, that can be downloaded here.

Tip #1: Inbound Marketing

  • Create content that draws people in
  • Leverage the power of Search
  • Traditional marketing is getting easier to block
  • Measurable marketing. Make your website the hub

Tip 2: Website Audit

  • Frequency of content
  • Search Engine Optimization (SEO)
  • Professional Design
  • Calls-to-Actions
  • Landing Pages
  • Lead Nurturing


  • More traffic to site / higher conversion rates
  • Shorten the sales cycle

Tip 3: LinkedIn Groups

  • Get active
  • Find a group that has real value
  • Don't be salesy / add value


  • Build a stronger network
  • Increase your reach

Topics: Business, Inbound Marketing, Website