Life Insurance
Life Insurance is an essential tool to provide you and your family with financial peace of mind, whether you want to protect your family or business, covering a debt or mortgage, or funding a college education or retirement. R&R Insurance is the Wisconsin life insurance expert for Wisconsin family owned businesses that need a business continuation plan.
Although simple in concept, a life insurance policy can be a complex financial instrument. Just as one would periodically review their investment portfolio, so too should you monitor your life insurance program.
Any number of factors can have an impact on a life insurance policy:
- Policies that were illustrated and purchased at rates inconsistent with today’s economic environment and are under performing, which may cause a lapse in coverage.
- Policies that were purchased with a combination of base coverage with term riders may well be on a “crash course” with lapsing. Why converting to term insurance to permanent protection might be your best option.
- The most recent generation of policies have a guaranteed a death benefit regardless of investment performance.
- Some insurance companies’ ratings have declined, as has their performance.
- Many insurance companies have merged and/or de-mutualized. They now serve stockholder’s interests, not policyholders; and therefore the life insurance products are not performing.
- Tax issues regarding policy ownership and beneficiary designations can actually cause and increase tax inability. Attention needs to be paid to ownership and beneficiary designation.
An insurance review will help you evaluate the performance and alignment of your existing program. Contact us today for more information. R&R Insurance is a leading provider of life insurance for Wisconsin residents.



